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Survey: Real estate agents still clinging to print ads

National Web sites gain traction among agents, brokers
Monday, October 29, 2007

By Glenn Roberts Jr.
Inman News

Spending on print advertising continues to rank high among real estate practitioners, though a growing number report that they are advertising at national Web sites, according to a report based on an August survey.

Continue reading 10.29.2007. 15:18

Three Steps To Effective Real Estate Marketing

By Vince Testa

There are three steps to effective real estate marketing. Miss any one of them or get them out of order and the effectiveness of your marketing falls off considerably. Unfortunately, most marketing efforts start with step 3 and miss the other 2 completely.

Continue reading Comments (0) 10.28.2007. 18:43

What Is The Most Important Element In Real Estate Marketing?

By Vince Testa

Everyone is always trying to figure out what is the best type of adverting as if a great advertisement can make an unsuccessful business suddenly turn around and become successful. And though this is possible, it isn't the advertising that does it. There is another more important element that needs to be present. Without it, all of the real estate marketing in the world won't do a thing.

Continue reading 10.28.2007. 18:38

Do You Worry About Real Estate Discounters?

By Vince Testa

The real estate industry is an ever changing one. Many companies try to come up with innovative ways to capture more market share. In many other industries a popular way of doing this is to lower prices or discount their service. This is a method that some have tried to use in the real estate industry and has others very concerned. Here's why I wouldn't worry about it.

Continue reading 10.28.2007. 18:26

The Key To Capturing Todays Real Estate Market

By Patrick Zanders

The economy has taken a nose dive as far as real estate is concerned. Those that do not understand that it takes being able to roll with the changes, will be rolled over. Of course, with each change comes great opportunity. Right now, the savvy investor that gears themselves towards short sales, reo's, wholesaling, and subject too type investing will be certain to reap some SERIOUS REWARDS before this real estate market turns.

Continue reading 10.28.2007. 18:12